Ludo King, which adds a modern touch to the royal game of Pachisi, which used to be played between Indian kings and queens in ancient times, has surpassed top gaming titles like Candy Crush Saga, PUBG, Clash of Clans, Subway Surfers, Temple Run, and others in monthly active users in India. Now, DAUs have crossed the 50 million-mark while MAUs are more than 185 million. Vikash says before the lockdown, Ludo King’s traffic used to be 13-15 million DAUs (Daily Active Users) and 60-63 million MAUs (Monthly Active Users). Junglee Games CEO Ankush Gera reveals how he took his startup into the ‘bootstrapped unicorn’ club
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